I chose two blogs, Fahlgren and Ogilvy PR. I was very interested in Falgren because they have a Columbus office and it was a company I was interested in for possible future employment. I had worked for Ogilvy in the past on various marketing campaigns in the past, most recently on the launch of Wal-Mart’s steakhouse, premium steaks. I have found the marketing campaigns that I have worked on were poorly managed and lacked practical knowledge and application that would appeal to a broader audience.
These blogs appealed to me for different reasons. The Fahlgren blog shared information about a growing trend in the job market, boomerang employees’. These employees had left the organization to work other jobs, yet return to the organization as an employee. It is interesting to learn that organizations welcome former employees and use their learned experiences to help create a vision for the organization. The format of the Fahlgren blog was easy to understand, and the blog posts related to my personal experience of returning to organizations and working for them over time. The Ogilvy blog interested me because I had worked for them, and I realized that Ogilvy was well organized. This blog was especially easy to navigate.
The Fahlgren blog information was valuable to me personally, because the blog speaks to core values. There is always a place for good people. The posts indicated that I related to the business ethnics of the organization. The Ogilvy blog was created as more of a humorous information sharing. I couldn’t relate to it as personally. Flagren was overt in getting a message across. Ogilvy required a viewer to look through and into the humor to get the real message.
After I reviewed the Fahlgren blog, I learned the author was probably a manager or someone well informed about the organization. This person could concisely and accurately share information about the organization. I thought the author of the Ogilvy blog knew about the organization, but felt that humor was the way to share information. Instead of being direct, the Ogilvy author thought it would be “cute” to share information through humor.
I would continue to follow Fahlgren because I am interested in learning more about this organization. After reviewing the blog, I think that we are more compatible. I appreciate the direct and concise information that this blog shares. I will monitor the Ogilvy blog from time to time just to learn more. Perhaps my first impressions will change, and I will glean more information from this blog.
